SECTION 1: HISTORICAL FOUNDATIONS
1.1 The Golden Age (1920s-1940s)
• Qipao tailoring innovations on Nanjing Road
• Calendar girl posters establishing early beauty icons
• Western cosmetics meeting Chinese herbal traditions
1.2 Socialist Transition (1950s-1970s)
- Functional beauty during industrialization
- The "Iron Girl" aesthetic and its legacy
- Hidden preservation of beauty rituals
上海龙凤419会所 SECTION 2: CONTEMPORARY EXPRESSIONS
2.1 The New Shanghai Woman
• Financial district power dressing meets Jiangnan silk
• Cosmetic surgery trends: subtle enhancements over dramatic changes
• Rise of the "Girlish Boss" (少女老板) phenomenon
2.2 Digital Reinvention
- Douyin beauty filters customized for Shanghai faces
- Hybrid makeup tutorials blending Korean and French techniques
- Virtual influencers from local tech firms
上海花千坊爱上海 SECTION 3: CULTURAL TENSIONS
3.1 Generational Divides
• Grandmothers' jade bracelets vs granddaughters' smart jewelry
• Debate over "appropriate" office makeup
• Revival of 1930s hairstyles among millennials
3.2 Global-Local Balance
- International fashion brands adapting to Shanghai proportions
- Sustainability movement in beauty consumption
上海品茶网 - Protective styles preserving hair health amid pollution
METHODOLOGY:
• 4-month ethnographic research across 6 districts
• 68 interviews with makeup artists, historians and everyday women
• Analysis of beauty brand marketing strategies
• Social media content audit (2,300 posts)
Visual Documentation:
16 archival and contemporary photographs
4 timeline infographics
Beauty product sales heatmap
